First, we will know about the kind of ads we have like, awareness ads where we try to make people aware of our brand, products, and services. Consideration ads are those where we make people understand our products and services. Conversion ads make people take an action toward your products and services.
And if we will go for Facebook ad formats to choose how we can picture our ads in our customer’s minds, then we have to consider a few ad formats given by Facebook. For example, video ads, photo ads, canvas ads, carousel ads, slideshow ads, etc.
We are a leading Facebook marketing service in India, with the trust of so many people in us. We are here for you to increase traffic to your business and bring you, quality customers. We try to engage people with your brand, we spread awareness about your brand and services. To which people respond in numbers and which results in leading huge traffic to your Facebook page. We know how to manage the reputation of your brand by customizing ads and designing the Facebook posts of your brand. We wholeheartedly focus on engaging your audience in your business.
Facebook has this feature where you can target your specific audience by using that feature and choosing a place, demographic area, age, etc. of a person. We target those people who already have a relationship with your business; hence it will be easy to target that specific audience you already knew. There are different types of custom audiences like, from customer’s list, from your website, from mobile app, engaging custom audience, etc. For all the type of custom audience, there is a feature on your Facebook page in Ads manager where we can create your custom audience.
We first plan your campaign objectives to implement them, perfectly. We don’t go without any plan or objectives in mind because a plan without an objective and a campaign without a plan look absurd. And we don’t want that for you. We focus on making your campaign a hit. Sometimes, you make a plan but never take an action to initiate that plan. But we can make it for you. You can trust us with everything, we won’t let that trust go away.
Everything works on a strategy, so does Facebook. Facebook strategy development includes a strategy for generating posts, when to post, how to post, what to post, and many more.
Once, we are done with the Facebook strategy. We will go ahead with creating content. We will use creative copywriting and images to reflect the brand.
After creating the content we will focus on building followers. Because without them we cannot judge the growth of Facebook.
We monitor the comments, messages, feedback, etc. on your Facebook business page. Then, we respond to them accordingly.
We at Brands Builder, perform our services in a very planned way. We create a Facebook page for your business, where we post about your brand and services in the form of images, videos, carousels, stories, etc. We add a profile photo to your business Facebook account, add a short description about your services, including a page CTA, organize page tabs, and verify your page.
The next step we follow is to target the audiences you want to have. We either customize your audience and then target them or we directly make an arc on all the people. We do it by posting different things about your brand and services, in such a way that they show their attention towards your brand.
When we are sure that we are targeting the right audience, we start making strategies to enhance the performance of your business. We try to identify the audience through insights, we work on the social media calendar for scheduling the best time to post, and then generate leads to follow.
While creating the Facebook ads, the first and foremost step is to create a Facebook ad campaign, then target and optimize ads using the Facebook ad formats and the last step is to measure the results of Facebook ads. We go step by step not in a hurry.
Facebook is the most powerful platform for Social Media Marketing Services is To make Facebook work for your business, you need to understand how Facebook’s unique features can work for you. Because every platform has a different way of producing the results. You have to work on different strategies which differentiate the results from others.
Let’s talk about a few of those strategies to expand your business with Facebook marketing services;
1. Reach new customers
2. Create engaging content
3. Building a relationship with the audience
4. Choose the type of post
Facebook Ad audience targeting– We the Brands Builder, a Facebook marketing company provides you with Facebook ad services to help you hit your target audiences. Despite having amazing ad content, you would still miss out on your audiences if you don’t place yourself in front of your targeted audience. For this, we use the feature of Facebook ad targeting where you can reach your audience.
We help you get clicks from your ideal audiences who are a perfect fit for your brand. Facebook let us use its feature where we can select our targeted audiences based on information, we provide to them.
Facebook Ad design– People love to indulge in a different design. So, Facebook has this feature to offer where you can tell your brand story using different Facebook ad formats. We have a team of Facebook Ad experts who manage to choose what will be suit your brand whether an image, carousel, a video, collection of images, etc. We choose the best way to share your brand message with your targeted audience to create an impact on them.
We are having an amazing track record of creating creative ad formats to capture the valuable attention of your audiences.
Facebook Ad copywriting- We know an image is enough to capture the attention of your audience but still, you need to develop an eye-catchy ad copy for your brand to tell your story better. And for that we are here for you, we have a team who work whole handily in preparing Facebook ad copies for your brand.
The Facebook ad copywriting approach fairly depends on your ad campaign objectives. If your objective is to increase sales, then your ad copy will be about your products or services. Whereas if your objective is to create brand awareness, then your ad copy will primarily focus on telling the value it will add to your customer’s life.
Facebook Ad and landing page A/B testing– A/B testing is the way to determine how you can improve your Facebook advertising campaign. We at Brands Builder, have a lot of experience in working with Facebook ad campaigns where we decide which test will help improve your ad campaign.
We also have in-depth knowledge about landing page designs to effectively work on A/B testing and analyzing the results to decide on a better strategy.
Facebook Ad analytics and optimization– If you are doing a lot of things during the Facebook ad campaigns but not sure about its results and the kind of response people are giving. In such a case, we help you in having analytics about how your Facebook ad is running, we help you track the results of your Facebook ad campaign.
We focus on optimizing our client’s Facebook ad campaign and maximizing ROI. Through this, we make sure that you get more of what you are spending on an Ad.
You can book our free consultation for your queries or get some ideas to start your business in the best way!
We don’t just dive into work directly; we first make strategies and then work around those strategies. Because without making strategies to achieve a goal results in nothing. As we know how Facebook works and you know how your customer reacts, so we strategize a plan to work with pros and cons.
Now, when you have known us this far, it’s time to brief how we work at Brands Builder to make your projects successful. We understand your expectations from this project and we entirely focus on what you want to achieve through it. On the other hand, we also expect every kind of support from your end, if we need any. That’s how we work as a team to bring your expectations into a reality. We evaluate a plan in the form of a short process to go step-by-step in this journey. We want you to know the plan so that you can have clarity on us. Here is the list of steps to analyze a digital marketing project work.
Understand the target audience– The very first step we follow is to understand, who is your target audience? Understanding the target audience helps us to evaluate the plan with more clarity. What the customer wants and who are they? Is the most important thing while hoping to complete a project. Without satisfying the customers, the project will reap no results. So, we dig a deep study about the customer persona to understand them better.
Evaluate the marketing goals– When you come to us, you probably have marketing goals in mind which you want to achieve. We at Brands Builder, evaluate those marketing goals to produce the results which you want to attain. That’s what makes us the best digital marketing company in India. Without defining the goals, no digital strategy would work.
Access the existing data– We never get off from accessing as much data as we want. We always want more. We want to understand what and how a strategy would work for you. And for understanding you and your company better we ask you to provide the data you have. We access data from different sources. That’s what makes us a better analytical team, too.
Understand the uniqueness of your products– We also understand the uniqueness of the products you are selling or you want to sell. We evaluate how the uniqueness of your product will grab the attention of your targeted audience. We ask different people on our team and from your company, to know what they feel about our products. What is that quality which grabs their attention in the product?
Understand the expectations– We identify your expectations from this project and then work on them. Our team knows that we cannot bring quality results without knowing what you expect from us. So, we give a proper time to understand what you want and how you want. This is why we are the top digital marketing company in India.
Make it easy for your customers– We don’t let your customer face any kind of difficulty in reaching you. We make it easy for them to connect with you. Digital marketing is all about eliminating the hardships a customer faces and provide them a better experience.
Use of the right technology– Using advanced technology will make a better experience for your customers, which is fast and effective. So, we try to bring the best technology experience to your brand. So that it can reap the trust of their audience and amplify your image in the market.
Develop a plan and a budget– We focus on bringing results and to bring a result, we must have a plan. So, we develop a plan which works in your favor and makes more conversion rates. We plan in such a way that every strategy we use has a call to action. The project cannot get completed until we have the right budget for the same. So, we also plan the budget for you while keeping your budget in mind. We only want the best for you so we put everything ahead while developing a budget.
Track the process– We have certain digital marketing tools which help us track the status of the project. We constantly monitor its progress and time to time make changes, if needed. At Brands Builder, we always believe in monitoring our process so that we keep you updated on how it’s going there. We know the importance of tracking and how it can become effective in a project.
Businesses use Facebook for marketing in the following ways;
1. Creating a Facebook business page
2. Uploading the posts related to brand, products, and services
3. Using Facebook ad formats
4. Using Facebook insights to know what is in the mind of customers
5. By running a Facebook advertising campaign.
As we know, small businesses are an important part of our society. So, we make sure that they continue to remain that part by contacting the Facebook advertising agency for small businesses. These agencies focus on the advertisement of small businesses so that more people get to know about them.
The cost of Facebook marketing depends on the kind of services you are taking like whether you are going for Facebook advertising, consideration, Facebook catalog sales, etc. The average cost is Rs 9.3 approx.
The main role of a Facebook marketing agency is to generate leads for your business. The ways they use to generate leads fall into Facebook marketing, where they use so many techniques to make your business stand alone in the market. So, your lead becomes your long-term customers.
Who says it is not? Today, people are all over the internet and they have this tendency to believe in that brand that has a social media presence. When you will market yourself on Facebook, you will be going to get a lot of customers who will trust your brand and will get engaged with your brand.
Let’s read the following benefits of Facebook marketing;
• Facebook marketing doesn’t cost you a lot of pence
• Gives basic information about your business to your customers
• It provides customer support to help them when they are in need
• It raises brand awareness about your brand
• It gets you a lot of traffic and engagements